Tamara Budz



Experienced marketing and merchandising leader with proven success in product and brand management and growth through multi-channel distribution at companies of every size


Work Experience

Halo Smart Labs  | Marketing Director

March 2017 to Present

Halo Smart Labs is a consumer products company that makes life safety products with a smart home experience.

  • Design and enact internal eCommerce and retail launch strategies
  • Oversaw the Halo product launch at Lowe’s, Home Depot, and Amazon.com
  • Develop launch and sales plans and forecasts for eCommerce and retail partner channels
  • Build long-term relationships that generate repeat business from more than 40% of clients
  • Create, analyze and improve existing digital marketing strategies including: website content, social media marketing, email marketing, and search engine optimization (SEO)
  • Create and deliver investor presentations, newsletters, and pitch decks


Silver Shade Group | Marketing Director

January 2012 to Present

Silver Shade Group is a digital marketing and brand marketing firm.

  • Design and present brand and marketing strategies for consumer goods and service brands, including Halo® by Halo Smart Labs, The Cocoon Co, and Coleman Cable
  • Develop launch and sales plans and forecasts for eCommerce consumer goods companies
  • Build long-term relationships that generate repeat business from more than 40% of clients
  • Create, analyze and improve internal and external marketing strategies, including search engine optimization (SEO) and website content
  • Direct large-scale customer identification and market research on behalf of clients
  • Create and manage B2B and B2C client digital marketing strategies
  • Provide one-on-one marketing consulting services for client companies
  • Speak at marketing and digital conferences, write guest articles, and teach courses as a subject matter expert to generate new business
  • Hire, lead, and develop team members


Lowe’s Companies | Online (eCommerce) Merchant

February 2010 to January 2012

Lowe’s Companies is the #2 Home Improvement retail chain in the US.

  • Exceeded sales and margin plans by over 20% for $45M in total sales volume
  • Increased average order value and conversion rate by 25% within Millwork and Hardware
  • Created and executed digital merchandising and marketing strategies for all Millwork and Hardware categories to improve customer satisfaction on Lowes.com by 5 points
  • Partnered with store merchandising and marketing teams at all levels to increase online product exposure and optimize the items on Lowes.com
  • Initiated and led a cross-functional team to improve product representation and customer navigation, including product hierarchy and taxonomy updates
  • Performed extensive competitive analysis for both eCommerce and brick-and-mortar retail and updated product information based on the information gathered
  • Oversaw large-scale corporate SKU increase initiative to expand online item count to over 250,000 items


Continuum North America | Brand and Marketing Manager

October 2007 to February 2009

Continuum North America was a consumer goods importer selling to National distributors and upscale hardware stores.

  • Performed market research with over 300 decorative showrooms in 7 U.S. markets
  • Interpreted product trends and market needs through analysis of market research
  • Developed and delivered brand and product presentations to C-level client executives and decision makers
  • Created and managed training for customer sales staff for 150 individuals
  • Represented our brands for customers at trade shows
  • Developed, executed and managed internal and external marketing campaigns for Sedona Creek brand, including digital marketing, print collateral and press releases
  • Designed and sourced private label brand products from manufacturers in Asia and Europe


Sears Holdings Corporation | Associate Buyer

September 2005 to September 2007

Sears Holdings Corporation is the parent company of Sears and Kmart.

  • Created a multi-channel retail buying strategy for over 5000 SKUs with over $70M of annual sales revenue
  • Conducted product line reviews and vendor pricing negotiations for 11 categories
  • Developed annual and 5-year plans and forecasts for sales, margin and inventory for 11 product categories
  • Produced and initiated division use of a promotional calendar for strategy implementation for in-store events, product launches, weekly campaigns and an eCommerce launch
  • Analyzed business and made mix and promotional changes to improve sales and margin rates to increase trend sales by over 10% and margin by 500 basis points
  • Led a cross-functional team to streamline and improve corporate inventory circulation


Stock Building Supply Florida | Region Purchasing Manager

July 2001 to August 2005

Stock Building Supply is a national distributor of home improvement and construction products for new home builders and hardware stores.

  • Led and developed a team of 7 employees across 4 Florida region locations
  • Developed a regional buying plan of over $125M and managed adherence to that plan
  • Oversaw product inventory circulation for all Florida region locations
  • Planned, coordinated, and achieved regional purchasing centralization
  • Negotiated pricing and margin support from flooring vendors during regular line reviews
  • Created and implemented a training program for all purchasing and scheduling personnel, including executive presentations and classes for up to 20 individuals



University of Florida, Gainesville, FL Master of Business Administration (MBA)

Roosevelt University, Chicago, IL Bachelor in Business Management


Technical Skills

Certified in Google Analytics and Google AdWords

Proficient in Microsoft (MS) PowerPoint, Word, Excel, Project, SharePoint, Visio, Publisher, IBM Customer Analytics, (formerly Coremetrics), Endeca, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Dropbox, and Slack

Working knowledge of MS Access, Adobe Pro, PhotoShop, Illustrator, Scene 7