Silver Shade Group will help you create or improve your brand and business with a comprehensive marketing strategy.

 

marketing consulting

We will work with you one on one to create an actionable marketing strategy. We will meet monthly and you'll get action steps customized for your business. Each action item will be based on your unique customers and brand. Choose a 3, 6, or 12 month engagement.

Digital Marketing review

We will perform a comprehensive website strategy and content review for your products and services. We will design an updated digital marketing strategy and create website and marketing content targeted for your audience and optimized for online search (SEO).

Brand Builder Bootcamp

Our Brand Builder Bootcamp is a brand strategy building ecourse designed to teach you to create your own brand. We teach you to find your customers, refine your assortment and launch. Follow our schedule to complete the course in 6-weeks or work at your own pace.


BRAND | PRODUCT | DIGITAL

MARKETING

 

Marketing Consulting Services

one on one MARKETING strategy design

Let Silver Shade Group help you create the marketing strategy for your brand, product line, or business one month at a time. We will work with you one on one to build or improve your marketing plan and provide you with a monthly list of action steps that you can act on. Choose the timeline that works for your business needs.

We will help you determine your competitive landscape and identify your core customers. We will help you improve your product assortment and service offering to help you align with your customers' needs. If you choose to share your digital analytics data, we will also provide you with an action plan to help you refine your digital marketing efforts and brand presence.

Marketing Consulting Services Offer:

  • 3-Month, 6-Month, or 12-Month Engagements
  • 90-Minute Monthly Consultations Including
    • Goals
    • Strategy
    • Projects
    • Customer Profile and/or Niche Building
    • Product Assortment and/or Service Portfolio
    • Leveraging Content for Media
  • Direct Email Access
  • Monthly Marketing Action Plan
  • Monthly Digital Analytics Action Plan (optional)

Investment - $285 per month and up

 

*Four spots available for a September start date


 

Digital Marketing Service

 

A comprehensive Website Review

Let Silver Shade Group refine your website and improve your content. We will perform a complete review of your website and create new, SEO refined content for your business. We will determine the Google and other search engine keywords specific to your business and write new copy to get your products and services in front of your ideal customers. At the end of our comprehensive website review, we will provide you with a digital marketing strategy plan, plus content for each page of your website, including your first search engine optimized (SEO) blog post.

Digital Marketing Service Includes:

  • Two 60-minute consultations covering
    • Customer Analysis
    • Digital Strategy
  • Digital Marketing Plan
  • Review of your current copy including
    • Website content
    • Blog content
    • Email marketing content
  • Search engine optimized (SEO) copy
    • Tailored to your business and product or service offering
    • Written for your customers and audience
  • Basic SEO training
    • Content and copy training
    • Google Analytics overview
    • Google Webmaster Tools overview
    • Custom keyword list for your business

Optional Social Media Service Add-on Includes:

  • Review of your current social media strategy
  • Social media plan tailored for your business

Optional Extended SEO Training Service Add-on Includes:

  • 2 additional hours of SEO and content marketing training for your team

Investment - $2350 and up

 

*Two spots available for a September start date


 

Brand Builder Bootcamp

 

Build or strengthen Your brand

Do you have a great idea and need help getting started? Are you re-branding your business or blog? Brand Builder Bootcamp is for you!

The Brand Builder Bootcamp marketing strategy ecourse will help you build your brand and bring your offering to market. You'll learn how to create or improve your current brand portfolio and product assortment. This six week ecourse will allow you to identify your customer, define your brand, refine your product assortment, and go to market with your products and services. Your one-time enrollment fee grants you lifetime access.

We'll help you answer these and many other questions in order to build your brand and business:

  • What is a target customer and how to I find mine?
  • Should I limit myself to only my 'ideal' clients?
  • What should I name my company/brand?
  • What is a brand promise and why do I need one?
  • How do I get feedback from my customers?
  • How do I launch my product or service?
  • Which comes first: an audience or an assortment?

Brand Builder Bootcamp Includes:

  • Brand Builder Bootcamp Video Lessons
  • Brand Builder Bootcamp Course Outline
  • Lesson Schedule
  • Brand Builder Bootcamp Course Worksheets
    • 5 Branding Worksheets
    • 2 Customer Worksheets
    • 3 Product Assortment Worksheets
    • 2 Marketplace Worksheets
  • Bonus: Brand Builder Bootcamp Launch Plan Template
    • Social Media Placement
    • Partner/Blogger Outreach
    • Content Planning

Investment - $497