content calendar

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5 Ways to Find Topics for Your Blog

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5 Ways to Find Topics for Your Blog

Keeping a blog for your business can help you reach a wider audience and build stronger relationships with your current and potential customers. Keeping a blog can also help your business get found by search engines and improve your website's SEO and authority. You can keep a running list of topics that make sense for your business so that you always have ideas and information from which you can pull your blog posts, but you have to start that list somewhere, so...

How do you determine the best blog topics for your business?

Whether you blog weekly or monthly, there are several ways you can determine the best topics for your blog posts. Here's a list of five of our favorites that we use here at Silver Shade Group to create our own blog topic lists.

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How Do I Create a Consistent Content Strategy?

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How Do I Create a Consistent Content Strategy?

Consistency is more than doing or saying the same thing again and again. It's also showing up where and when your potential customers expect to find you. If you create consistency in your messages, presence (both online and off), and schedule, you can form long-term relationships with your clients and customers that will generate incremental business over time.

Consistency should start with your branding. Your message should be present throughout and solidified within your website and any physical presence that you have. Your topics and individual articles can branch a bit further with the messages that you create and share through your email communication and your other customer outreach, but the underlying message should be the same across all channels and customer touchpoints.

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Create a Content Calendar

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Create a Content Calendar

Creating content for your business on a regular basis is incredibly important for SEO and provides more choices for you marketing messages. Google and other search engines reward businesses that publish content on a consistent basis. Consistency helps these search engines understand that your business is an authority on your subject matter. Creating content on a regular basis also helps to establish your reliability as a content creator and as a business in general. If you begin publishing a newsletter every Thursday, your clients and customers will come to expect your newsletters on Thursdays.