A couple of months ago, we talked about how to do keyword research. That post explains how to find your keywords yourself within the Google Keyword Planner. If you prefer, there are other tools available that will provide you with a list of basic keywords for your website for a fee. You enter your business into their tool and they provide a list of keywords that you can use on your site to increase overall traffic.
Google Analytics is a powerful and comprehensive free(mium) tool that you can use to gain information about the visitors to your website. Using Google Analytics, you can determine demographic and geographic details about your customers, as well as their behavior on your site. Since there is a lot to learn about Google Analytics, we'll be doing a short series about the tool that includes more than one post. We'll show you how to get started and how to analyze some of the data that you collect for your site. The first post in our Google Analytics series will walk you through the basic setup process to collect tracking information for your website.
Google Analytics is a reporting tool that allows you to track your website visitors and their behavior on your site. You can use a different software to track this information, but it's important that you track it somehow. If you manage a large site with significant web traffic and more detailed ecommerce capabilities, you might want to look into an enterprise software like IBM Digital Analytics (formerly Coremetrics) or Adobe's SiteCatalyst. For small business website data analysis, I like Google Analytics. It's easy to use and free if have an account with Google.
Creating content for your business on a regular basis is incredibly important for SEO and provides more choices for you marketing messages. Google and other search engines reward businesses that publish content on a consistent basis. Consistency helps these search engines understand that your business is an authority on your subject matter. Creating content on a regular basis also helps to establish your reliability as a content creator and as a business in general. If you begin publishing a newsletter every Thursday, your clients and customers will come to expect your newsletters on Thursdays.
Planning content for your entire website during a launch or re-launch can seem daunting, but you can plan ahead to create great content that brings the right customers to your site and looks great in your social media, email marketing, and PR campaigns.
The first step to create quality content for your site is to research the keywords that are relevant for your business. You can research keywords in Google Adwords by searching for your business or product.
Search engine optimization means helping search engines direct visitors to your site by using words that are relevant for your business and the search terms that users type into a search engine, like Bing or Google. These search terms are also called keywords.
Optimizing your site for search helps the search engines determine which keywords are most relevant for your website and your business. Search engines use many factors to help them return the best results for their customers.