Identify Your Core Customers

Tamara Budz

August 29, 2015

Brand Management, Customer Identification

Customers are at the heart of your business. Without them, you have no sales, which means you have nothing at all. Identifying your core customers will help you grow your business.

Your core customers are the base of your customer group and the people for whom you should write your marketing messages. Your core customers are the people who value your products and services most.

Tamara Budz

July 28, 2015

Launching, Brand Management, Entrepreneurship

What Is the Most Important Thing to Know When I Launch My Business?

Tamara Budz

July 28, 2015

Launching, Brand Management, Entrepreneurship

Perhaps as a marketer I am biased, but I think the most important thing to know when you are launching your business is your customer. Without a solid understanding of your customer, your business probably will not survive. With a good understanding of your customer, you can meet and even exceed their expectations at every touch point.