Your customers and potential customers are a fantastic source of information about your business. Your customer surveys can help you measure customer satisfaction and learn how your clients and customers feel about your business and the experiences they have with you and your team. If you take the time to ask them, they will provide you with valuable feedback that you can use to make improvements to your entire business, from product and offerings to customer service and after-sales care.
Inevitably, some customer contracts come to an end. Sometimes customers or clients are not the right fit for your brand, product, or service. The best thing to do for your brand is to find out why. I like to use a very simple, three-question exit survey for all of my Twined customers that cancel their subscription. We process cancellations one at a time and email the survey link in batches.