Your customers and potential customers are a fantastic source of information about your business. Your customer surveys can help you measure customer satisfaction and learn how your clients and customers feel about your business and the experiences they have with you and your team. If you take the time to ask them, they will provide you with valuable feedback that you can use to make improvements to your entire business, from product and offerings to customer service and after-sales care.
If you sell a product or service with a long buying process, your business may greatly benefit by creating a customer or user journey map. Your map can be used to create messages that resonate with your customers at the right time in their purchasing process.
A user journey map can essentially be broken into two parts: Who are your customers? In what stage of the buying process are those customers?