user journey guide

Create a Simple Customer Journey Map: A Step-By-Step Guide

Create a Simple Customer Journey Map: A Step-By-Step Guide

If you sell a product or service with a long buying process, your business may greatly benefit by creating a customer or user journey map. Your map can be used to create messages that resonate with your customers at the right time in their purchasing process.

A user journey map can essentially be broken into two parts: Who are your customers? In what stage of the buying process are those customers?