writing

Write a Better About Page

Write a Better About Page

Your About page is probably the second most visited page on your website. Unfortunately, many professionals and entrepreneurs struggle to write their About page. Even product-based businesses need an About page that describes the roots of the company and the reason for being. No matter what kind of business you operate, you can follow a basic formula to write a better About page.

Your About page should feature the best features and qualification of your business. Why do you perform your services or sell your products? What was your best moment in business? Did you have a turning point that put you on the path to success that you're on today? We'll call those your highlights. Create a list of those company highlights that you want your customers and clients to know. The list can be as long as you want. You can pare it down as you write the content for the page and you can even create a timeline if it gets too long.

Design Your Content Writing Process

Design Your Content Writing Process

If you create consistent content for your website and social media posts, you know how time consuming it can be. If you design a process and develop a schedule, you can make copy writing and content creation easier and faster. Here are some suggestions that you can implement to streamline your content writing. Use these tips to design a process that works for you.