When you’re planning your marketing efforts, it’s important to determine which actions best align with your brand vision and values. It’s important to know when to say '“YES” and when to say “NO” to the projects that come across your desk and the platforms where your brand can be found.

Saying “No” is often more important than saying yes. You can damage a brand if you yes to something that does not align with your vision or that goes too far outside what your customers expect from you. Customers expect authenticity and consistency from brands. The best way to build an authentic brand is to define a clear vision, outline a marketing strategy, and choose brand actions and activations that align with the vision and strategy.

You can easily determine which projects and platforms suit your brand best if you have a clear vision and strategy in place. Your marketing strategy should outline the platforms where your ideal customers expect to find your brand and a plan to execute your vision. For example, if you have a high-value luxury product brand, it’s unlikely that you will choose to put your items on sale, but you might offer an exclusive pre-order opportunity to repeat customers. By saying “No” to discounting, you preserve the value of your brand. By saying “Yes” to pre-order opportunities, you might even create a community of fans who will become advocates for your brand.

Need help to determine which projects are right for your brand? We can help you. Contact us today to find out more about building a marketing strategy that you can use to make the right decisions for your business.