When you’re planning your marketing efforts, it’s important to determine which actions best align with your brand vision and values. It’s important to know when to say '“YES” and when to say “NO” to the projects that come across your desk and the platforms where your brand can be found.
What is a Brand Promise?
How to Name Your Business: A Step-By-Step Guide
Are you struggling to name your business or your brand? Do you want to pick the perfect name?
I have named hundreds of items between products, brands and companies (my own and others). Today, I use a basic formula that is easy to follow and helps me determine a name every time. It takes about a few days, but the time invested is worthwhile.