pr

The Interview Series: Spotlight on Daniella Shapiro

The Interview Series: Spotlight on Daniella Shapiro

Tell me a little about you and your company

Daniella Shapiro is a Disruptive Entrepreneur, Marketing & Branding Strategist, Social Media & PR Specialist and Speaker. 

Daniella Shapiro is the Founder and CEO of DaniellaShapiro.com, a Premier Marketing, Branding, Social Media Management, PR and Event Planning company dedicated to building products, services & brands for the future. 

Daniella has a BA Marketing Communication degree from the University of Johannesburg and an honours degree in brand leadership from Vega College.

Find the Right Media for Your Marketing Message

Find the Right Media for Your Marketing Message

Whether you're aiming for paid or earned media, you need to do your homework to determine whether a partner is the right fit for you and your company. When you choose a media outlet to pitch as part of your marketing efforts, do the research upfront to ensure they are the right fit for your products and services. When you research the publications or even blogs where you might want your portfolio to be featured, you can create a priority list of partners, and weed out those that are not a great fit for your brand.

When you start doing your research, determine who the readers are. If you have a strong, well-defined customer profile for your core customers, you can easily match up your customer profile to the reader profile of the media outlet that you want to target. 

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How Do I Get Earned Media without Paying an Expensive PR firm?

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How Do I Get Earned Media without Paying an Expensive PR firm?

PR firms can be incredibly expensive. For a small business or an entrepreneur, PR can be prohibitively expensive. Fortunately, you do not always have to pay for media coverage. It's called earned media for a reason.

If you have a small budget and little to no time to spend earning media, a company like Publicize (Publicize.co) can help you out by reaching a large audience for a lot less than a traditional PR firm. If you have zero budget, but are willing to invest some time, you can earn your own media coverage.