Blog
Tell me a little about you and your company.
I’m a digital marketing virtual assistant, specializing in social media management and email marketing. My ideal client is a passionate, small business owner who is ready to offload some of her recurring work, with the goal of turning her attention to business growth activities.
Do you ever feel like you are screaming into a wind tunnel? No matter what market your brand and business are in, consumers are inundated with so many messages every day that it can be difficult to stand out. Even if your market isn't highly competitive, your customers are still seeing tons of messages from the many brands who sell them other products and services. You want your brand to be remembered. You want your audience to hear or see your messages and think, "Yeah, that's me! That product could really help me."
At Silver Shade Group, we help our clients with all different kinds of marketing solutions. Sometimes we edit or create print collateral, sometimes we write digital content, and sometimes we create brand or product launch strategies. In every case, the work comes down to the same basic concepts and questions. Who is my customer? What do they want to buy? How can I get my products in front of them at the right time? How do I price my products and services so that those customers will make a purchase? If you can answer these questions, you're on the path to a successful product launch, brand refresh, website update, or strategy session.
Tell me a little about you and your company.
Hello! I’m Dannie Fountain of LE Consulting! I’m a native Michigander who recently made the move to Chicago and I’m loving the hustle and bustle of being in a much more populated area. I have a passion for travel and have certifications in open water diving and flight (student pilot), so I often tell clients that I can look at their marketing challenges from literally every angle! I have a BA in Media & Marketing Management from Albion College and an MS in Human Resource Management from Indiana Wesleyan University and I combine skills from the two to do much of my client work today.
Social Media planning is important for any entrepreneur or small business trying to build a following for their products and services. If you know how and where to spend your time and create a social media strategy around your business, you can leverage your social media presence to increase your brand awareness and grow your audience. If you operate without a strategy, you can waste valuable time and resources on a platform that does nothing for your business.
Tell me a little about you and your company
Daniella Shapiro is a Disruptive Entrepreneur, Marketing & Branding Strategist, Social Media & PR Specialist and Speaker.
Daniella Shapiro is the Founder and CEO of DaniellaShapiro.com, a Premier Marketing, Branding, Social Media Management, PR and Event Planning company dedicated to building products, services & brands for the future.
Daniella has a BA Marketing Communication degree from the University of Johannesburg and an honours degree in brand leadership from Vega College.
When you are launching a new business, or even a new product, it's easy to get overwhelmed by the details involved with a marketing launch. If you create and follow a launch plan, you will be able to record your internal goals, requirements, and accomplishments. You will also ensure that you reach your potential customers with the right media placement and in other locations where they are active. I use the same marketing launch plan for nearly every project, and create separate plans for other aspects of the business, such as production and logistics.
Podcasts are incredibly popular and it seems like everyone has one now. I'm constantly on the lookout for great new finds and these are some of my current favorites. I usually listen in the car, so bonus points awarded for any show that has great show notes for follow up. Feel free to comment with your suggestions. I would love to check them out, too!
PR firms can be incredibly expensive. For a small business or an entrepreneur, PR can be prohibitively expensive. Fortunately, you do not always have to pay for media coverage. It's called earned media for a reason.
If you have a small budget and little to no time to spend earning media, a company like Publicize (Publicize.co) can help you out by reaching a large audience for a lot less than a traditional PR firm. If you have zero budget, but are willing to invest some time, you can earn your own media coverage.
A quick intro to Silver Shade Group:
Most of my blogs will contain general information about marketing or answer common brand, product, and digital marketing questions, but for today, I offer a little about me and why I started (and am qualified to run) this company. I am a marketing and branding professional with 15 years of industry experience. This year, I decided to create a company to formalize the consulting work that I was already doing. In addition to marketing consulting, I own an arts & crafts subscription box company called Twined. I built that business from the ground up and learned many lessons along the way.
