Media

What Is a Pitch? Why Do I Need a Pitch?

What Is a Pitch? Why Do I Need a Pitch?

A pitch isn't just about sales. A pitch is a way of telling your story. More than that, your pitch should be authentic and tell your story in a way that compels others to learn more about your brand and your business, but also shows your excitement about your products and services. If you are truly excited about your business, that will show. You cannot fake genuine enthusiasm.

You need a pitch because a good pitch will engage your audience and make them want to do business with you. Your pitch will help determine whether you get media placement, customers, and possibly investors.

Find the Right Media for Your Marketing Message

Find the Right Media for Your Marketing Message

Whether you're aiming for paid or earned media, you need to do your homework to determine whether a partner is the right fit for you and your company. When you choose a media outlet to pitch as part of your marketing efforts, do the research upfront to ensure they are the right fit for your products and services. When you research the publications or even blogs where you might want your portfolio to be featured, you can create a priority list of partners, and weed out those that are not a great fit for your brand.

When you start doing your research, determine who the readers are. If you have a strong, well-defined customer profile for your core customers, you can easily match up your customer profile to the reader profile of the media outlet that you want to target. 

7 Great Business Podcasts to Check Out (That you might not have heard of)

7 Great Business Podcasts to Check Out (That you might not have heard of)

Podcasts are incredibly popular and it seems like everyone has one now. I'm constantly on the lookout for great new finds and these are some of my current favorites. I usually listen in the car, so bonus points awarded for any show that has great show notes for follow up. Feel free to comment with your suggestions. I would love to check them out, too!

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How Do I Get Earned Media without Paying an Expensive PR firm?

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How Do I Get Earned Media without Paying an Expensive PR firm?

PR firms can be incredibly expensive. For a small business or an entrepreneur, PR can be prohibitively expensive. Fortunately, you do not always have to pay for media coverage. It's called earned media for a reason.

If you have a small budget and little to no time to spend earning media, a company like Publicize (Publicize.co) can help you out by reaching a large audience for a lot less than a traditional PR firm. If you have zero budget, but are willing to invest some time, you can earn your own media coverage.