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Taxonomy is the classification system you use to organize your website. Taxonomy is a hierarchy for organizing your offering and assortment to make it easy for your website visitors to find what they are looking for on your site. You can think about it the way a retail store does footprints and planograms. Your taxonomy guides your customers through your website to help them find the products they are looking to purchase.
Your assortment is made up of the products and services that you offer your customers. Some industries require frequent product line adjustments, but most large products and services companies review their assortment annually. Through the product assortment review process, you can determine which products and services in your offering no longer meet the needs of your customers, which items are your best sellers, and where you might be able to alter your pricing to maximize your profit on your current offering.
