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Startup Marketing v. Large Company Marketing

Startup Marketing v. Large Company Marketing

I recently gave a presentation about Consumer Behavior to a group of Freshman business students at UT Dallas. Consumer Behavior is one of my favorite marketing topics. Customers are (or certainly should be) at the center of a marketing plan and typically even a larger business plan. Overall consumer trends and macroeconomic factors impact so much of how customers behave that some of the best marketing organizations I deal with now rely heavily on data to make informed decisions. This data can be sourced from different tools, but most of those tools cost money. I talked about some of the tools that bigger clients and my previous larger employers used, plus some of the tools that everyone uses, regardless of size.

What is Website Taxonomy?

What is Website Taxonomy?

Taxonomy is the classification system you use to organize your website. Taxonomy is a hierarchy for organizing your offering and assortment to make it easy for your website visitors to find what they are looking for on your site. You can think about it the way a retail store does footprints and planograms. Your taxonomy guides your customers through your website to help them find the products they are looking to purchase.

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Marketing Mix - The 4 Ps of Marketing

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Marketing Mix - The 4 Ps of Marketing

At Silver Shade Group, we help our clients with all different kinds of marketing solutions. Sometimes we edit or create print collateral, sometimes we write digital content, and sometimes we create brand or product launch strategies. In every case, the work comes down to the same basic concepts and questions. Who is my customer? What do they want to buy? How can I get my products in front of them at the right time? How do I price my products and services so that those customers will make a purchase? If you can answer these questions, you're on the path to a successful product launch, brand refresh, website update, or strategy session.