launching

How Do I Get My First Clients?

How Do I Get My First Clients?

You're ready to launch your new business. You have a shiny new website with great content and copy and you've started a blog so people can find you when they Google your products and services and.... Crickets.

So how do you get clients for your brand new business?

Start with people you know and people who you've worked with in the past. Even if you offer them help and advice at a discounted rate, or even for free. Doing free and discounted work for a complete stranger just for 'exposure' may or may not help you land that first client, but doing the same work for people within your current network is more likely to lead to paid referrals and more business. 

Review Your Product and Service Assortment

Review Your Product and Service Assortment

Your assortment is made up of the products and services that you offer your customers. Some industries require frequent product line adjustments, but most large products and services companies review their assortment annually. Through the product assortment review process, you can determine which products and services in your offering no longer meet the needs of your customers, which items are your best sellers, and where you might be able to alter your pricing to maximize your profit on your current offering.