If you have a visual brand, it's hard to overstate the importance of Instagram. No other platform gives you the same opportunity to highlight the intricate details of your product's high-quality stitching or the atmosphere in your physical location. Even if you have a service brand, Instagram can be a powerful tool to interact directly with your audience. You can use short videos to capture the customer experience or quotes and inspirational phrases to motivate your audience to action.
Like most social media platforms, Instagram works best when you know how your audience uses it and create consistent images and messages that speak directly to them.