social strategy

What Social Media Platforms Should I Use to Promote My Business?

What Social Media Platforms Should I Use to Promote My Business?

Choosing your social media platforms is one of the most important aspects of creating a communication and content plan. The platforms where you engage with your customers dictate the type of content you should create, the frequency of your posts, and the type of engagement you can expect from your customers. When you’re creating a communication plan, you should use the intersection of your brand, your customers, and your capabilities to determine which platforms are right for you and your business. It’s important to consider where your potential customers are particularly active and the type of business you operate, particularly when choosing social platforms.

Social Media Marketing 101: Part 5 - Twitter

Social Media Marketing 101: Part 5 - Twitter

If your business involves building your personal brand to grow your business, Twitter can help you do that. Twitter is often compared to a giant cocktail party and that analogy is correct. Many users are talking about many topics in a single place. Twitter allows you to find and interact with your audience and people who want to listen to your message. You can share articles, courses, webinars, and other information that's curated for your audience. On Twitter, you can also share images of your 'behind-the-scenes' like you might on Instagram. Use the platform to share the same information that you would share in a regular conversation with a real person.

The Interview Series: Spotlight on Wendy Manganaro

The Interview Series: Spotlight on Wendy Manganaro

Wendy Manganaro, Founder of Social Abundance Marketing, helps frustrated heart-centered entrepreneurs attract, resonate, and engage with their social media community so that they can feel more productive and stress-free. Before Wendy started coaching she was the social media strategist for such companies as Baby’s Badass Burgers and Source4Teachers. Currently, she enjoys working with entrepreneurs and businesses nationally and internationally.  As a natural problem-solver and people connector, Wendy's clients can expect a fresh perspective on their social media strategy and implementation.

Social Media Marketing 101: Part 4 - Instagram

Social Media Marketing 101: Part 4 - Instagram

If you have a visual brand, it's hard to overstate the importance of Instagram. No other platform gives you the same opportunity to highlight the intricate details of your product's high-quality stitching or the atmosphere in your physical location. Even if you have a service brand, Instagram can be a powerful tool to interact directly with your audience. You can use short videos to capture the customer experience or quotes and inspirational phrases to motivate your audience to action.

Like most social media platforms, Instagram works best when you know how your audience uses it and create consistent images and messages that speak directly to them.

Social Media Marketing 101: Part 3 - Pinterest

Social Media Marketing 101: Part 3 - Pinterest

The second social media platform that we cover in this series is Pinterest. We consider Pinterest to be an incredibly valuable platform. Why is it so important? Because people look to Pinterest as a source of information and as a source of products. Your potential customers are more likely to buy your products as a result of seeing them on Pinterest than any other social media platform. Pinterest is also very valuable as a platform for bloggers to share content.