marketing messages

Marketing is Art and Science

Marketing is Art and Science

Modern marketing is equal parts art and science.

Marketing teams create beautiful graphics and compelling copy lines after they know their customer and the audience of each platform used to deliver the message. Identifying the customer and appreciating the platform audience both require analytical data. Marketers use data to determine customer preferences and behavior. Companies with strong data-driven teams can pinpoint where a customer is in their purchase journey based on the behavior and profile of the individual customer, grouped with the data of hundreds or thousands of past customers and brand interactions.

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Marketing for Consumers with a Short Attention Span

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Marketing for Consumers with a Short Attention Span

Today’s consumers have an extremely short attention span. The title of this post is technically too long for modern consumers - to make a point, obviously.

According to medical research, over the last 20 years, the average attention span has dropped from 2 1/2 minutes to just 45 seconds. Our smartphones and technology are decreasing our attention span. Consumers are inundated by information and it’s changing their behavior across all industries. As marketers, once we learn about our customers, we adapt our practices to match their behavior and potentially influence it. Knowing that consumers only pay attention to ads for 45 seconds or less, we create shorter content clips that get the point across faster. This is true across all platforms, but particularly on social media.

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How Do I Help My Brand Stand out in a Noisy Market?

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How Do I Help My Brand Stand out in a Noisy Market?

Do you ever feel like you are screaming into a wind tunnel? No matter what market your brand and business are in, consumers are inundated with so many messages every day that it can be difficult to stand out. Even if your market isn't highly competitive, your customers are still seeing tons of messages from the many brands who sell them other products and services. You want your brand to be remembered. You want your audience to hear or see your messages and think, "Yeah, that's me! That product could really help me."