The second social media platform that we cover in this series is Pinterest. We consider Pinterest to be an incredibly valuable platform. Why is it so important? Because people look to Pinterest as a source of information and as a source of products. Your potential customers are more likely to buy your products as a result of seeing them on Pinterest than any other social media platform. Pinterest is also very valuable as a platform for bloggers to share content.
Promoting pins on Pinterest can be very beneficial for your business, particularly if your product categories are already popular on Pinterest. Pinterest Ads are still fairly inexpensive compared to other online advertising. Pinterest users are among the most likely to make a purchase of all social media users since they are 'shopping' among the pins already. Pinterest users also spend about twice as much as Facebook and Twitter users. (Digiday)