The last step to successfully use Google Analytics to help your business grow is to understand the data. I'm going to show you two different ways to look at your data to help you understand who your customers are and what they do on your site.
Now that you know how to collect tracking information using Google Analytics, you can create goals to track whether your visitors are taking certain actions on your site. Setting up goals will give you the ability to easily determine the percentage of your visitors that sign up for your mailing list or make a purchase. To set up a goal within Google Analytics, follow the steps below.