new business

How Do I Get My First Clients?

How Do I Get My First Clients?

You're ready to launch your new business. You have a shiny new website with great content and copy and you've started a blog so people can find you when they Google your products and services and.... Crickets.

So how do you get clients for your brand new business?

Start with people you know and people who you've worked with in the past. Even if you offer them help and advice at a discounted rate, or even for free. Doing free and discounted work for a complete stranger just for 'exposure' may or may not help you land that first client, but doing the same work for people within your current network is more likely to lead to paid referrals and more business. 

The Interview Series: Spotlight on Tumbleweed Apothocary

The Interview Series: Spotlight on Tumbleweed Apothocary

Tell me a little about you and your company.

Tumbleweed Apothecary started on a walk—we were discussing the various plants around us and how we would use them to improve our lives and the lives of our families, however, this gave us pause. We are both herbalists, we know about plant medicine and how to combine it with nutrition to enrich our personal lives (and those of our loved ones), but not everyone knows how easy, accessible, and life changing plant medicine can be. So we set out to create a business that could not just support our health, but the health of our various communities. 

Prioritize Your Launch Projects with a Launch Plan

Prioritize Your Launch Projects with a Launch Plan

When you are launching a new business, or even a new product, it's easy to get overwhelmed by the details involved with a marketing launch. If you create and follow a launch plan, you will be able to record your internal goals, requirements, and accomplishments. You will also ensure that you reach your potential customers with the right media placement and in other locations where they are active. I use the same marketing launch plan for nearly every project, and create separate plans for other aspects of the business, such as production and logistics.