startup

The Interview Series: Spotlight on Doe Deere

Doe Deere's Advice on Making the Journey to Success in Business

Doe Deere Profile Entrepreneur Spotlight Silver Shade Group Interview.jpg

As one of today's leading female entrepreneurs, Lime Crime cosmetic founder Doe Deere is often asked how she managed to make her passion a success. Her revolutionary line of makeup products and innovative styles have often labeled her as controversial. However, it is this type of forward thinking that actually propelled Ms. Deere and her company into the spotlight. She often comments on the passion and drive she drew upon to create a name for herself in the field of beauty. She believes the key to success in any field comes from the motivation a person feels when they choose to pursue something they feel passionate about.

Even though Doe Deere became a success using her creative skills to develop her line of cosmetics, she continues to search for new and interesting ways to help her company grow. Anyone interested in starting their own business should be open to the idea of expanding the skills they have. While it is always a good idea for people to create their business based on what they are knowledgeable about, the start-up of the business needs to endure over time. This is accomplished by continuing to look for new ways to help the company grow.

Anyone starting a new business should be prepared to invest a lot of their time, effort and some amount of money. In the case of Ms. Deere's cosmetic company, she managed to save some investment money by launching her company online rather than through a physical store. A good business plan could help people decide the best way to launch their new business based on how much money they have to invest. During the initial start-up of a new business venture, it is common to expect to go without making any profit for anywhere from a couple months to the entire first year.

Once Doe Deere had her company up and running, she did learn a few helpful tips along the way. She always takes a proactive approach to facing problems. It is best to anticipate having a few issues that might need to be ironed out during the start-up phase of a new business. Tackling these issues as they arise helps the person stay focused on their ultimate goal. New business owners could also benefit from the advice given by seasoned business owners who are in the same field of industry. Doe Deere views her success as a journey that requires passion, commitment and dedication.

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Startup Marketing v. Large Company Marketing

Startup Marketing v. Large Company Marketing

I recently gave a presentation about Consumer Behavior to a group of Freshman business students at UT Dallas. Consumer Behavior is one of my favorite marketing topics. Customers are (or certainly should be) at the center of a marketing plan and typically even a larger business plan. Overall consumer trends and macroeconomic factors impact so much of how customers behave that some of the best marketing organizations I deal with now rely heavily on data to make informed decisions. This data can be sourced from different tools, but most of those tools cost money. I talked about some of the tools that bigger clients and my previous larger employers used, plus some of the tools that everyone uses, regardless of size.

How Do I Get My First Clients?

How Do I Get My First Clients?

You're ready to launch your new business. You have a shiny new website with great content and copy and you've started a blog so people can find you when they Google your products and services and.... Crickets.

So how do you get clients for your brand new business?

Start with people you know and people who you've worked with in the past. Even if you offer them help and advice at a discounted rate, or even for free. Doing free and discounted work for a complete stranger just for 'exposure' may or may not help you land that first client, but doing the same work for people within your current network is more likely to lead to paid referrals and more business.