marketing 101

Marketing Mix - The 4 Ps of Marketing

Marketing Mix - The 4 Ps of Marketing

At Silver Shade Group, we help our clients with all different kinds of marketing solutions. Sometimes we edit or create print collateral, sometimes we write digital content, and sometimes we create brand or product launch strategies. In every case, the work comes down to the same basic concepts and questions. Who is my customer? What do they want to buy? How can I get my products in front of them at the right time? How do I price my products and services so that those customers will make a purchase? If you can answer these questions, you're on the path to a successful product launch, brand refresh, website update, or strategy session.