Whether you have an online business or a brick and mortar location, digital marketing can help drive revenue for your company. Digital marketing can help put your business in front of customers who would not otherwise find you. I typically recommend that clients spread out their marketing budget across various digital channels, but you can leverage digital in whatever ways make the most sense for your business. Detailed below are some of the options available as digital marketing channels. This is a quick guide to help you make decisions about where you spend your digital dollars.
Tracking your marketing campaigns while they run is always a good idea. Tracking campaigns allows you to make changes midstream, especially for social media and other digital campaigns. It is also a good idea to compare all of your campaigns at the end of the year to measure the results against one another and determine what you want to run again v. what was not beneficial. December is a great time to review what worked and didn’t work in your marketing for the current year and to create a plan for the year ahead. If you do the comparison review first, you can use the things you learned this year to make next year even better for your business.
When you are launching a new business, or even a new product, it's easy to get overwhelmed by the details involved with a marketing launch. If you create and follow a launch plan, you will be able to record your internal goals, requirements, and accomplishments. You will also ensure that you reach your potential customers with the right media placement and in other locations where they are active. I use the same marketing launch plan for nearly every project, and create separate plans for other aspects of the business, such as production and logistics.