photography

The Interview Series: Spotlight on Wendy Zook

The Interview Series: Spotlight on Wendy Zook

Tell me a little about you and your company.

I took the long road to get where I think I was always meant to be. I left attempted careers and 60-hour work weeks in journalism and hospitality to stay at home with my two children (Zack is now 5 and Addie is now 3) about two years ago. I realized I was missing too many bedtimes and milestones and was just too burnt out to feel like a good mom and wife on my days off, so we took a risk and it's been just fantastic. However, I soon realized that despite stay-at-home-mom being one of the most intense jobs imaginable, I still craved a little creativity and an outlet and so I started to reemerge myself into my passion for photography. I found that, much like in my past careers, lifestyle photography allowed me to still tell stories and freeze time. I love capturing memories for my couples and families and I am so ecstatic when a stranger says they feel like they know the people in my images -- that's what Wendy Zook Photography is all about to me.

Develop a Content Strategy for Your Marketing or Website Launch

Develop a Content Strategy for Your Marketing or Website Launch

Planning content for your entire website during a launch or re-launch can seem daunting, but you can plan ahead to create great content that brings the right customers to your site and looks great in your social media, email marketing, and PR campaigns.

The first step to create quality content for your site is to research the keywords that are relevant for your business. You can research keywords in Google Adwords by searching for your business or product.