entrepreneur spotlight

The Interview Series: Spotlight on Doe Deere

Doe Deere's Advice on Making the Journey to Success in Business

Doe Deere Profile Entrepreneur Spotlight Silver Shade Group Interview.jpg

As one of today's leading female entrepreneurs, Lime Crime cosmetic founder Doe Deere is often asked how she managed to make her passion a success. Her revolutionary line of makeup products and innovative styles have often labeled her as controversial. However, it is this type of forward thinking that actually propelled Ms. Deere and her company into the spotlight. She often comments on the passion and drive she drew upon to create a name for herself in the field of beauty. She believes the key to success in any field comes from the motivation a person feels when they choose to pursue something they feel passionate about.

Even though Doe Deere became a success using her creative skills to develop her line of cosmetics, she continues to search for new and interesting ways to help her company grow. Anyone interested in starting their own business should be open to the idea of expanding the skills they have. While it is always a good idea for people to create their business based on what they are knowledgeable about, the start-up of the business needs to endure over time. This is accomplished by continuing to look for new ways to help the company grow.

Anyone starting a new business should be prepared to invest a lot of their time, effort and some amount of money. In the case of Ms. Deere's cosmetic company, she managed to save some investment money by launching her company online rather than through a physical store. A good business plan could help people decide the best way to launch their new business based on how much money they have to invest. During the initial start-up of a new business venture, it is common to expect to go without making any profit for anywhere from a couple months to the entire first year.

Once Doe Deere had her company up and running, she did learn a few helpful tips along the way. She always takes a proactive approach to facing problems. It is best to anticipate having a few issues that might need to be ironed out during the start-up phase of a new business. Tackling these issues as they arise helps the person stay focused on their ultimate goal. New business owners could also benefit from the advice given by seasoned business owners who are in the same field of industry. Doe Deere views her success as a journey that requires passion, commitment and dedication.

Would you like to be featured in the Entrepreneur Spotlight? Reach out to us at info@silvershadegroup.com

The Interview Series: Spotlight on Kaleigh Pettis

The Interview Series: Spotlight on Kaleigh Pettis

Tell me a little about you and your company. 

I love working with Mompreneurs who are passionate about being moms and equally passionate about their careers. My passion for helping women create the life of their dreams is what keeps me going every day!

I currently run two businesses, I’m an online Mindset Expert + Coach for Mompreneurs who need help working through self-limiting beliefs and fear in life and in business.

The Interview Series: Spotlight on Wendy Manganaro

The Interview Series: Spotlight on Wendy Manganaro

Wendy Manganaro, Founder of Social Abundance Marketing, helps frustrated heart-centered entrepreneurs attract, resonate, and engage with their social media community so that they can feel more productive and stress-free. Before Wendy started coaching she was the social media strategist for such companies as Baby’s Badass Burgers and Source4Teachers. Currently, she enjoys working with entrepreneurs and businesses nationally and internationally.  As a natural problem-solver and people connector, Wendy's clients can expect a fresh perspective on their social media strategy and implementation.

The Interview Series: Spotlight on Zona Garrett

The Interview Series: Spotlight on Zona Garrett

Tell me a little about you and your company.

My name is Zona Garrett and I am a world traveler, who builds business communities where ever I am located. Genuinely amazed by the things people come up with, Plan to Succeed allows me to have a front row seat as people discover who they are and how that makes a difference in the world around them and supports a lifestyle for them to love.

How long have you owned your own business?

I have owned my business from its conception June 2014.

The Interview Series: Spotlight on Preston Odenbrett

The Interview Series: Spotlight on Preston Odenbrett

Tell me a little about you and your company. 

Originally from the awesome state of Minnesota for 40 years. Married with a 10 year-old son, going on 15. Started company as a side line business when I was part of another startup which was still in the development.

How long have you owned your own business?

4 1/2 years

The Interview Series: Spotlight on The Cocoon Company

The Interview Series: Spotlight on The Cocoon Company

Tell me a little about you and your company.

We are two sisters who grew up in a tight-knit family. Like many moms juggling a career and family, we strive to maintain a balance between our busy schedules and healthy lifestyles for our families. As avid supporters of the swaddling method, we both quickly realized we needed a way to keep our babies swaddled while in the car. Within a year of swaddling our little ones and finding nothing like we were looking for on the market, we began development for our own Car Seat Swaddle. This idea has opened the door to our Drool baby bib line and other innovative baby products for the future.

The Interview Series: Spotlight on Ieva Laicane

The Interview Series: Spotlight on Ieva Laicane

Tell me a little about you and your company. 

Hei! My name is Ieva, I am a freelance web designer + strategist, working and traveling as a digital nomad. For now, I am located in Croatia although originally I am from the capital city of beautiful Latvia. All my offers, creative activities as well as traveling experiences & design/business/blogging advice can be found on www.therandomp.com. 

I've been freelancing for several years and recently I decided to come up with a help for all new freelancers out there. That is how my online course "Ready... Set... Start freelancing!'' was made.

The Interview Series: Spotlight on Dannie Fountain

The Interview Series: Spotlight on Dannie Fountain

Tell me a little about you and your company. 

Hello! I’m Dannie Fountain of LE Consulting! I’m a native Michigander who recently made the move to Chicago and I’m loving the hustle and bustle of being in a much more populated area. I have a passion for travel and have certifications in open water diving and flight (student pilot), so I often tell clients that I can look at their marketing challenges from literally every angle! I have a BA in Media & Marketing Management from Albion College and an MS in Human Resource Management from Indiana Wesleyan University and I combine skills from the two to do much of my client work today. 

The Interview Series: Spotlight on Amy Kuretsky

The Interview Series: Spotlight on Amy Kuretsky

Tell me a little about you and your company. 

Hi! My name is Amy and I'm a licensed acupuncturist, herbalist, and health coach. But really what I do is help driven, type-A creatives balance their hustle with their health. I truly believe that as entrepreneurs, we are our businesses' most valuable asset - so let's start treating ourselves that way!


How long have you owned your own business? 

I've been working with clients for three years now, but I filed the paperwork to make it legit before I was even out of grad school! (Calling me an over-achiever would be putting it lightly.)

The Interview Series: Spotlight on Doctor's Travel

The Interview Series: Spotlight on Doctor's Travel

Tell me a little about you and your company. 

Well, my name is Shieka Doctor and I am the owner of Doctor’s Travel. I am also a wife of 12 years to the hubby and a mom of 3 (ages 15, 11 and 6). We are here for all travel needs but I specialize in planning destination weddings and honeymoons. I also have a travel and lifestyle blog called A Doctor’s Life.

The Interview Series: Spotlight on Megan Carty

The Interview Series: Spotlight on Megan Carty

Tell me a little about you and your company.

Hi, I'm Megan Carty of Megan Carty Art! I grew up in a mill town just outside of beautiful (and inspirational!) coastal Portland, Maine. I had a whimsical childhood where art had a place in everyday life.  After I earned my B.F.A. degree from Syracuse University’s School of Art and Design I spent many years doing graphic design work for a wide assortment of retail clients; but was left feeling unfulfilled and without purpose.  Inspired by my life-long dream to be a full-time painter, I'm thrilled to now be focused on my purpose to uplift others through my abstract fine art work. My colorful paintings and prints reside with collectors all over the United States and the United Kingdom. My bubbly personality shows through in my colorful floral, coastal, and abstract paintings as I try to spread joy one painting at a time. When I'm not painting I run around barefoot with my sweet husband Chris and our three small children in the countryside of charming Pepperell, Massachusetts.

The Interview Series: Spotlight on Wendy Zook

The Interview Series: Spotlight on Wendy Zook

Tell me a little about you and your company.

I took the long road to get where I think I was always meant to be. I left attempted careers and 60-hour work weeks in journalism and hospitality to stay at home with my two children (Zack is now 5 and Addie is now 3) about two years ago. I realized I was missing too many bedtimes and milestones and was just too burnt out to feel like a good mom and wife on my days off, so we took a risk and it's been just fantastic. However, I soon realized that despite stay-at-home-mom being one of the most intense jobs imaginable, I still craved a little creativity and an outlet and so I started to reemerge myself into my passion for photography. I found that, much like in my past careers, lifestyle photography allowed me to still tell stories and freeze time. I love capturing memories for my couples and families and I am so ecstatic when a stranger says they feel like they know the people in my images -- that's what Wendy Zook Photography is all about to me.

The Interview Series: Spotlight on Patricia Talavera and SYT Biz

The Interview Series: Spotlight on Patricia Talavera and SYT Biz

Tell me a little about you and your company.

Save Your Time Biz Solutions is a family company, the team is made up of me, my twin sister Lily and my husband Boshwell. We help women entrepreneurs play in their zone of genius. We free up their time by taking over the web design piece of their biz so they don’t have to stress over something they don’t know. When you ‘don’t know,’ leave it to the experts, we say. 

This way, our clients have the time to work with their dream clients doing the type of work that they really love. Oh and they impact change that way...no small deal. This gives our clients the added bonus of being able to finally implement those BIG ideas they’ve been dreaming about. Those grand schemes can now become reality.

The Interview Series: Spotlight on All Fired Up in Florida

The Interview Series: Spotlight on All Fired Up in Florida

Tell me a little about you and your company.

All Fired Up In Florida provides hand-made functional art in kilns.  This includes glass and clay media.  I got started in this when I was barely 20 as a way to take a break from two teeny children one night a week for just a couple hours.  My mom had a kiln and taught ceramics.  She taught me some of the most important things I needed to know about the art.  I find myself still calling her for advice to this day.  I don’t do much ceramics, or slip-casting, but I do some because there is still demand for some of those old retro items or items that are easier to cast by mold than throw on a wheel or build from hand.  I spend a large amount of time doing hand-building or creating pottery completely by hand or on a pottery wheel.  In addition, I create fused glass items in the kiln.  Nearly all of the items I make are functional for the home.  I never get tired of what I do because there are so many different aspects and new areas to explore.  I’m constantly experimenting with new techniques. 

The Interview Series: Spotlight on Rose Valley Textiles

The Interview Series: Spotlight on Rose Valley Textiles

Rose Valley Textiles is an art & design studio offering decorative fabric designs for interiors and home decor.  My name is Brittany and I am the Creative Director. As a textile designer, I have an affinity for exceptional quality textile materials and sustainable manufacturing practices. My color palettes are refined; my patterning references traditional textiles with a modern twist.