The final installment in our social media marketing series is YouTube. YouTube is a fantastic channel for reaching your audience when your products require demonstrations, step-by-step instructions, or detailed explanations. YouTube is also great when you want to create personal connections with your audience or if you enjoy using video content. Your videos might feature a tailored message, a product demo, or a behind-the-scenes view of your workshop and process.
If your business involves building your personal brand to grow your business, Twitter can help you do that. Twitter is often compared to a giant cocktail party and that analogy is correct. Many users are talking about many topics in a single place. Twitter allows you to find and interact with your audience and people who want to listen to your message. You can share articles, courses, webinars, and other information that's curated for your audience. On Twitter, you can also share images of your 'behind-the-scenes' like you might on Instagram. Use the platform to share the same information that you would share in a regular conversation with a real person.
If you have a visual brand, it's hard to overstate the importance of Instagram. No other platform gives you the same opportunity to highlight the intricate details of your product's high-quality stitching or the atmosphere in your physical location. Even if you have a service brand, Instagram can be a powerful tool to interact directly with your audience. You can use short videos to capture the customer experience or quotes and inspirational phrases to motivate your audience to action.
Like most social media platforms, Instagram works best when you know how your audience uses it and create consistent images and messages that speak directly to them.
The second social media platform that we cover in this series is Pinterest. We consider Pinterest to be an incredibly valuable platform. Why is it so important? Because people look to Pinterest as a source of information and as a source of products. Your potential customers are more likely to buy your products as a result of seeing them on Pinterest than any other social media platform. Pinterest is also very valuable as a platform for bloggers to share content.
The first platform that we're going to cover in our social media marketing series is Facebook. This content portion is broken into two parts - one for service businesses and one for products companies. However, some things are universal between both service and product providers. No matter what kind of business you run, you'll probably want to create a page for your business and use it to share helpful information with your potential customers. You'll also need to identify who your audience is and determine how they use FB. Do they participate in groups? Do they follow brands? Or do they just check their feed for the latest posts from their friends and family? Once you understand how your ideal customer uses Facebook, you can create your platform strategy.
For the next few weeks, we'll run a series of posts that offer some basics for your social media marketing. If you follow along, you should be able to build a basic strategy for your overall social media marketing and pick up a few best practices and tactics for each of the platforms that we cover. This week, we cover how to choose the right platforms for your business. Starting next week, we'll go through a few of the platforms one-by-one and provide a few tips that will help you get the most out of each of your social accounts.
When you're selecting social media platforms for your account, it's important to consider three major factors.
Social Media planning is important for any entrepreneur or small business trying to build a following for their products and services. If you know how and where to spend your time and create a social media strategy around your business, you can leverage your social media presence to increase your brand awareness and grow your audience. If you operate without a strategy, you can waste valuable time and resources on a platform that does nothing for your business.
Promoting pins on Pinterest can be very beneficial for your business, particularly if your product categories are already popular on Pinterest. Pinterest Ads are still fairly inexpensive compared to other online advertising. Pinterest users are among the most likely to make a purchase of all social media users since they are 'shopping' among the pins already. Pinterest users also spend about twice as much as Facebook and Twitter users. (Digiday)